EQA Mercedes Benz

The EQA TV commercial for Mercedes-Benz is a stunning display of high-class production, directed by the internationally renowned Paul McLean and shot by the famous cinematographer Nicolai Niermann. Produced by Tempomedia, this commercial is a visual masterpiece that required meticulous attention to detail, especially in the realm of movement direction. Marie Zechiel played a pivotal role as the movement director, working closely with top models Sumin Kim and Iris Strubegger. Her expertise was crucial in bringing the vision of the commercial to life, particularly in a unique setting—a flooded studio that mirrored the landscape, creating an ethereal and surreal environment. Marie Zechiel s role involved more than just directing the models movements; she was responsible for ensuring that every gesture and motion resonated with the overarching theme of the commercial. The challenge was to create movements that not only complemented the reflective and fluid environment but also enhanced the luxurious and futuristic feel of the EQA vehicle. In this complex and high-pressure setting, Marie s direction was key to maintaining the balance between the models‘ elegance and the dynamic demands of the flooded studio. She worked intensively with Sumin Kim and Iris Strubegger, guiding them to perform movements that were both graceful and impactful, mirroring the liquid landscape around them. This required a deep understanding of how movement interacts with light, water, and reflections—an area where Marie excels. The result was a seamless integration of movement, environment, and product, elevating the commercial to a new level of sophistication. Marie Zechiel s ability to choreograph within such a challenging and innovative setting showcases her exceptional talent and reinforces her status as a leading movement director in high-end productions.