Inclusion is Unstoppable

The TV campaign “Inclusion is Unstoppable” for Mercedes Benz features a diverse cast, including celebrity singer Lucky Love, professional athlete Leon Schäfer, and designer Lu. Each cast member has a physical disability, showcasing their strength and talent in a powerful way. Marie Zechiel, as the Movement Director, played a vital role in this campaign. Maries work involved tailoring her approach to each individual cast member. She understands that every person is unique, regardless of physical ability. For Lucky Love, she focused on integrating movement that highlighted the artist’s dynamic presence and musical energy. Her direction was aimed at enhancing Lucky’s performance while respecting his individual needs. With Leon Schäfer, Maries approach was centered around his athletic background. She designed movement sequences that showcased his physical prowess and adaptability. Marie worked closely with Leon to ensure that his movements were both impactful and reflective of his athletic abilities. For designer Lu, Marie adapted her direction to fit the unique style and presence of a fashion designer. She created movements that complemented Lu’s role in the campaign, integrating fashion with functional movement. Marie’s guidance helped Lu express creativity and confidence. Marie Zechiel expertise ensured that every cast member’s strengths were highlighted. She adapted her direction to fit each person’s needs, demonstrating that inclusivity involves understanding and celebrating individual differences. Marie’s work exemplified that regardless of disability, every person has unique qualities and abilities that deserve to be showcased. Her thoughtful and personalized approach contributed to a campaign that champions inclusion and celebrates diversity.Movement Director Marie Zechiel is experienced in working with a physically and mentally disabled Cast. Movement directing people with prothesis.