DEICHMANN x PUMA – Made for joy
Made for Joy
The TV commercial Made for Joy for Deichmann and Puma features Movement Director Marie Zechiel in a pivotal role. This vibrant commercial showcases the joy and energy of the brand. Marie Zechiels expertise was essential in bringing this vision to life.
Marie worked closely with celebrities Jana Ina Zarella and Giovanni Zarella. Her role involved guiding them to ensure their movements were natural and engaging. Her direction helped highlight the joyful spirit of the commercial.
The production also featured two teen casts and two child casts. Marie Zechiel’s role extended to working with these younger actors. She created movement sequences that were both fun and fitting for their age groups. Her guidance ensured that every cast member was confident and expressive on screen. The commercial was a large-scale production, involving a crane operator to capture dynamic and sweeping shots. Marie Zechiels choreography needed to integrate seamlessly with these complex camera movements. Her ability to adapt her direction to the demands of the set was crucial in achieving the desired visual impact. Marie Zechiels role was not just about choreography. She was also a key movement supervisor, overseeing the execution of each scene. Her attention to detail ensured that every movement contributed to the commercial’s joyful and energetic tone. The result is a commercial that radiates happiness and excitement. Marie Zechiel’s direction brought together celebrities and young actors in a cohesive and visually stunning way. Her expertise in movement direction was vital in capturing the essence of „Made for Joy“ and delivering a memorable commercial for Deichmann and Puma.