DEICHMANN x PUMA – Made for joy

DEICHMANNxPUMA_MovementDirectorMarieZechiel4
DEICHMANNxPUMA_MovementDirectorMarieZechiel7
DEICHMANNxPUMA_MovementDirectorMarieZechiel5
DEICHMANNxPUMA_MovementDirectorMarieZechiel6
DEICHMANNxPUMA_MovementDirectorMarieZechiel8

DIRECTOR
PRODUCER

DOP
MOVEMENT DIRECTOR

Made for Joy

The TV commercial Made for Joy for Deichmann and Puma features Movement Director Marie Zechiel in a pivotal role. This vibrant commercial showcases the joy and energy of the brand. Marie Zechiels expertise was essential in bringing this vision to life.
Marie worked closely with celebrities Jana Ina Zarella and Giovanni Zarella. Her role involved guiding them to ensure their movements were natural and engaging. Her direction helped highlight the joyful spirit of the commercial.
The production also featured two teen casts and two child casts. Marie Zechiel’s role extended to working with these younger actors. She created movement sequences that were both fun and fitting for their age groups. Her guidance ensured that every cast member was confident and expressive on screen. The commercial was a large-scale production, involving a crane operator to capture dynamic and sweeping shots. Marie Zechiels choreography needed to integrate seamlessly with these complex camera movements. Her ability to adapt her direction to the demands of the set was crucial in achieving the desired visual impact. Marie Zechiels role was not just about choreography. She was also a key movement supervisor, overseeing the execution of each scene. Her attention to detail ensured that every movement contributed to the commercial’s joyful and energetic tone. The result is a commercial that radiates happiness and excitement. Marie Zechiel’s direction brought together celebrities and young actors in a cohesive and visually stunning way. Her expertise in movement direction was vital in capturing the essence of „Made for Joy“ and delivering a memorable commercial for Deichmann and Puma.

As a movement director Marie Zechiel researches, develops and instructs sophisticated movement and body languages for a project aiming to create a suitable and unique physical narrative that raises production quality and authenticity.
In exchange with the director and team she proposes a motion vocabulary and choreography which fits best to the project’s vision, before she develops specific training methods and teaches all necessary skills to the performers (e.g. actors, singers, dancers, models, extras).
Especially on set with the production Marie Zechiel is a valuable motion supervisor to translate last-minute improvements as a movement director. Her skill-set includes underwater movement, cross-gendered movements and chorus work as well as doing choreographies in different dance styles.
Her field of work is specialised in camera productions such as commercials, music videos, photo shootings but also fashion shows and gallery spaces and the movement mentoring for artists. As a Choreographer and Movement Director Marie Zechiel has been involved in many music videos, commercial shoots and fashion shows. Clients include: VOGUECalvin Klein, Longines, Heidi Klum, Rammstein, Herbert Grönemeyer, Mercedes Benz.

Read more about Marie Zechiel´s Movement Director work HERE.