THE ONLY WAY TO GO IS FORWARD – UY STUDIOS

UY_MarieZechiel_Forward2
UY_MarieZechiel_Forward1
UY_MarieZechiel_Forward3
UY_MarieZechiel_Forward4
UY_MarieZechiel_Forward5
UY_MarieZechiel_Forward6

FASHION
ART DIRECTION
PHOTOGRAPHER
MOVEMENT DIRECTION

 

THE ONLY WAY TO GO IS FORWARD

The Only Way to Go Is Forwar“ is a collaborative photo and video project that brings together the cutting-edge vision of Berlin-based fashion label UY Studios, the creative eye of photographer Michal Andrysiak, and the expertise of Movement Director Marie Zechiel. This project is a testament to the power of interdisciplinary collaboration, where fashion, movement, and visual art converge to create something truly unique. Marie Zechiel played a pivotal role in shaping the movement direction for this project. From the conceptual preparation phase, she was deeply involved in bringing the project’s vision to life. Marie s work began with understanding the creative goals of UY Studios and translating these into movement patterns and poses that would visually resonate with the brand’s aesthetic. Her ability to interpret the artistic direction and suggest dynamic, expressive movements helped to set the tone for the entire project. In addition to her role in movement direction, Marie also contributed to the casting process. She was instrumental in selecting models who not only fit the visual requirements but also possessed the physicality and presence needed to execute the complex movements and poses envisioned for the shoot. This careful selection process ensured that the final images and videos captured the desired energy and style. Throughout the shoot, Marie worked closely with creative director Idan Gilony to fine-tune the poses and movements, making sure that each shot captured the essence of the project. Her guidance on set was crucial in achieving the fluid, yet powerful visual narrative that defines The Only Way to Go Is Forward. Marie Zechiel s contribution to this project goes beyond traditional movement direction. Her involvement in the conceptual, preparatory, and casting stages underscores her holistic approach to creative collaboration. This project highlights Marie’s ability to seamlessly integrate movement into the world of fashion photography, creating a final product that is both visually stunning and deeply expressive.

As a movement director Marie Zechiel researches, develops and instructs sophisticated movement and body languages for a project aiming to create a suitable and unique physical narrative that raises production quality and authenticity.
In exchange with the director and team she proposes a motion vocabulary and choreography which fits best to the project’s vision, before she develops specific training methods and teaches all necessary skills to the performers (e.g. actors, singers, dancers, models, extras).
Especially on set with the production Marie Zechiel is a valuable motion supervisor to translate last-minute improvements as a movement director. Her skill-set includes underwater movement, cross-gendered movements and chorus work as well as doing choreographies in different dance styles.
Her field of work is specialised in camera productions such as commercials, music videos, photo shootings but also fashion shows and gallery spaces and the movement mentoring for artists. As a Choreographer and Movement Director Marie Zechiel has been involved in many music videos, commercial shoots and fashion shows. Clients include: VOGUECalvin Klein, Longines, Heidi Klum, Rammstein, Herbert Grönemeyer, Mercedes Benz.

Read more about Marie Zechiel´s Movement Director work HERE.