3 & HOY; official Music Video for La Chica

Movement Director Marie Zechiel played a pivotal role in the creation of the music video for internationally renowned singer La Chica, contributing her expertise as a choreographer. The project was an ambitious visual album for the songs 3 and HOY, which are the opening and closing tracks of La Chica s album LA LOBA. Directed by Adriana Berroterán and Lauren Pringle, this short film encapsulates a journey from despair to elevation, weaving together powerful imagery and movement to convey deep emotional and spiritual themes. The music video is not just a standalone piece but also the final part of a triptych that visually narrates the journey expressed in LA LOBA. The previous elements of fire in LA LOBA and water in AGUA lead into the depiction of earth and air in 3 and HOY. These songs, which hold significant personal meaning for La Chica, especially in their connection to her late brother Pablo, are transformed into a visual narrative rich with symbolic references, including tarot cards and spiritual elements. Marie Zechiel s choreography was instrumental in bringing this complex narrative to life. She was responsible for directing the movements of 10 performers, as well as La Chica herself. Marie crafted a choreography that not only complemented the emotional depth of the songs but also enhanced the symbolic imagery central to the video’s concept. Her work included a challenging plan sequence, where all 10 dancers moved in a coordinated, continuous shot, highlighting her ability to manage intricate group dynamics while maintaining a fluid narrative. Marie Zechiel s contribution to the music video was more than just choreography; it was an integral part of the storytelling. Her ability to translate the emotional and spiritual journey of the songs into movement added a profound layer of expression, making the video a powerful and cohesive piece that resonated deeply with the themes of LA LOBA. Through her choreography, Marie helped to elevate the visual album, ensuring that it not only told a story but also conveyed a deeply personal and universal message of healing and connection.