Feel the Arctic with every breath for Wick

Feel the Arctic with Every Breath is an award-winning TV commercial for Wick, celebrated for its stunning visuals and immersive storytelling. The commercial, which has garnered multiple prestigious awards, features mesmerizing underwater scenes that capture the crisp, invigorating essence of the Arctic. Central to these scenes was the expertise of Movement Director Marie Zechiel, whose role was crucial in bringing the underwater sequences to life. The commercial was directed by Sermed Dara, with the legendary Mathieu Plainfossé serving as Director of Photography. The production was handled by Tempomedia, and the underwater scenes were shot in the watertank of NUU Boyana Film Studios in Sofia, Bulgaria. This state-of-the-art facility provided the perfect setting for the intricate and demanding underwater sequences that are central to the commercial’s impact. Marie Zechiels role was essential from the very beginning. During the preparation phase, she worked intensively with the cast, ensuring they were well-prepared to perform in the unique environment of the watertank. Her expertise in underwater movement direction was indispensable, as she guided the performers on how to move naturally and fluidly while submerged, maintaining the visual and emotional tone required by the project. On set, Maries presence was pivotal. She provided real-time direction, ensuring that every movement was in harmony with the camera work and the overall narrative. Her ability to adapt to the unpredictable nature of underwater filming was critical, ensuring that each shot perfectly captured the intended effect, and contributed to the Arctic’s immersive and invigorating atmosphere that the commercial aimed to evoke.The success of Feel the Arctic with Every Breath is a testament to Marie Zechiel’s exceptional skill as a Movement Director. Her work not only enhanced the visual impact of the commercial but was also key to its recognition and acclaim within the industry. Marie’s contributions were integral to creating a commercial that is as visually breathtaking as it is emotionally powerful.Creative Agency Antoni.