ENJOY THE POWER OF FREEDOM, TV Commercial for Vodafone

Enjoy the Power of Freedom is a visually stunning TV commercial for Vodafone, brought to life through the combined talents of a world-class creative team. This ambitious project, shot in the Nu Boyana water tank in Sofia, Bulgaria, called for an extraordinary blend of technical precision and artistic vision—key elements that Movement Director Marie Zechiel brought to the table. Under the direction of the renowned Reynald Gresset and with cinematography by the acclaimed DOP Khalid Mohtaseb, the commercial demanded a seamless integration of movement both underwater and in the air. Marie Zechiel was instrumental in this process, applying her expertise in movement direction to guide the actors through complex, choreographed sequences. Her role was essential in ensuring that the movements were fluid and natural, even in challenging environments like underwater and on the rig. Marie crafted the underwater choreography, working closely with the actors to adapt their movements to the unique conditions of the water tank. Her direction was not only about achieving visually captivating motion but also about ensuring the safety and comfort of the performers in this demanding setting. The fluidity and grace of the underwater sequences are a testament to her skill in translating movement into a medium that defies gravity and breathes life into the concept of freedom. In addition to the underwater choreography, Marie also directed the movement of the wired actors. These scenes required precise coordination and timing to create the illusion of weightlessness and freedom of motion, all while maintaining a connection to the overall narrative of the commercial. Her ability to manage these technically challenging aspects of the shoot ensured that the final product was not only visually stunning but also emotionally resonant. Produced by Tempomedia, Enjoy the Power of Freedom stands out as a high-caliber commercial that pushes the boundaries of what is possible in advertising. Marie Zechiel’s role as Movement Director was crucial in achieving the seamless blend of artistry and technical expertise that defines this project. Her work ensured that every movement on screen conveyed the essence of freedom and the limitless possibilities that Vodafone represents.