Oxygen by ANIKA

Marie Zechiel joined forces with renowned directing duo Julia et Vincent and Production Company BONAPARTE TV for Make It Bellissimo, a high-concept global campaign by FILA. As Movement Director, Zechiel oversaw both the expressive, dance-based scenes and the athletic choreography — with a special focus on tennis. Her work ensured that each movement felt precise, authentic, and emotionally charged, aligning seamlessly with the film’s refined visual language. Known for her ability to translate complex physical disciplines into performative sequences, Zechiel brought her expertise in sport-specific movement to the forefront. From the technical nuances of tennis to the rhythm of running and even the subtle physicality of chess, she coached the cast to embody each sport with professional accuracy. This level of detail was essential for a campaign of this scale, where credibility and aesthetic impact go hand in hand. Her collaboration with Julia et Vincent resulted in a visually striking, artistically elevated piece that blurs the lines between fashion, sport, and performance. The choreography — both athletic and expressive — became a powerful storytelling tool, driving the campaign’s narrative while honoring the physical culture at the heart of the FILA brand. Zechiels work proves once again her rare ability to fuse precision with emotion, crafting movement that resonates on both a visual and visceral level.